How to Skyrocket your Websites in 2019

One of the biggest challenges website’s face after launching, is developing a marketing plan to attract visitors. Having a marketing strategy in place could make the difference between failure or success for your venture. And understanding your website’s visitors journey is key to implement a marketing strategy that is specific to engaging your audience.

Here are 5 tips that can help your website succeed in 2019:

1) Define Personas and the steps in your buyer’s journey

2) Have a mobile-friendly website optimized for conversions

3) Establish a content and social media strategy

4) Implement an SEO (Search Engine Optimization) plan

5) Develop a post-sale customer nurturing campaign

2) Have a mobile-friendly website optimized for conversions

3) Establish a content and social media strategy

4) Implement an SEO (Search Engine Optimization) plan

5) Develop a post-sale customer nurturing campaign

My best tip for getting traffic in 2019 (and beyond) is to use SEO, but rather than going after the generic keywords everyone goes for, you go after the long tail keywords and phrases.

I think SEO has now evolved to where people who search for information are writing longer, more specific keyword to match their search – and get a specific answer.

If you can rank for a specific key-term and give the reader a specific answer, you will have a good year with SEO.

Also, by going that specific, you’re setting yourself up to be the “authority” on the particular (specific) topic, thus you should have no problem getting engagement on your content.

Traffic-magnet strategies haven’t really changed much in the past years, the severity or impact of some surely have shifted, but at the core they essentially remain the same.

My most valuable strategy still is (quality) content, and frequency; or consistency if it suits better. Simply posting content isn’t enough, it really has to have some research, data and something which benefits your users.

And then, you have to be consistent. Even 2 posts/month are fine (Derek Halphern does exactly this); but those 2 posts are an information goldmine.

Also, waiting for “SEO magic” to work; won’t work! In 2019, SEO has dropped down to the background, once you publish a content, promote it insanely, Facebook, Instagram, Twitter, Paid ads, free shares, anything you can get.

Once content is taken care of, Backlinks still matter. Again, “comment links” or “Directory links” are a thing of the past, genuine, related, contextual links are what I’ve found in my personal experience and opinion to work best. Guest Posts along with Paid posts work quite well.

Social shares too factor in; followed by on-page optimization and trust-signals such as HTTPS (SSL) and Navigation.

Finally, the “user’s satisfaction” wins the first place in my traffic-book, the content frequency, shares and everything else matter but not as much as “user satisfaction”. Is your user getting what he came for? Does he have to scroll a lot to find the information? Is it hard to read? Is the language good enough?

Bottomline, put your visitors at the centre; period. For engagement with your brand, Giveaways, Live chat, Q&A rounds work fine.

1. Content is the King – Without having top notch quality content, there won’t be user engagement possible, no matter what you do.

2. Clean UI – End users like to see a clutter free web page. Avoid too many ads, multiple pop-ups and annoying self-playing video ads.

3. Sticky Sharing Options – If you want uses to share your content, it should be easy. Nobody will scroll to the end of the page or go back to top of the page to share your article. At JournalDev, we have seen more than 100% increase in user share when sharing buttons are sticky to the left side of the page in Desktop and at the bottom in mobile.

4. Load Time – We are in 2019, nobody has patience to wait for a page to take 10 seconds to load. Always target to load your page under 2 seconds, that will decrease bounce rate and google will also rank you higher.

When I focus on building traffic and engagement, I want to ensure it’s from our target audience. This is why my first focus is targeting our ideal client and customer. Your marketing message needs to be very specific and when this is on point, we’re able to increase traffic, engagement and sales.

There’s many ways you can build traffic and engagement. However, there’s only a handful of strategies you can use that will bring immediate results, that’s paid traffic. I leverage paid traffic and I can drive our target client/customers to our online assets within minutes. This saves time, money and effort.

Most social platforms allow you to run paid ads. My favorite is Facebook and that’s because nearly all of the clients I help can find their target audience on Facebook.

Now, with Facebook, you want to work the algorithm. While likes, comments and shares are vanity metrics, they’re vital for getting the biggest reach possible with your content. While I use paid ads to drive sales, I use ads to build engagement too. Using this strategy, I’m able to build paid engagement and organic engagement for any business, exactly what you want to reach the most people. You can use this same strategy on Instagram, YouTube and other social platforms.

The biggest audiences are on social media, so your strategy has to involve them if you want to build traffic and engagement. Make sure your content is engaging and make sure you give your audience the opportunity to engage with your business.

We live in a historical moment where advertisement and publicity are at their all time highest. Websites, social media, different platforms bombard users with sponsored content and marketing schemes. What I believe to be the real way to stand out from the bunch and make a real difference in the way we engage with users online is to divert from this scheme and work on honest, sincere, humane content. Finding a real way to open a dialogue with your audience and engage in real conversations is, in my opinion, hands down the best and most effective way to skyrocket traffic and engagement. Users are hungry for brands, content and creator they can identify with and that genuinely care and listen to the engagement they create.

Providing specific content for what people are searching for is key. So you should be writing blog posts, FAQs, resource guides, white papers, and general informational pieces on your site. Make sure to put the time into coming up with good content and don’t skimp on the quality. If you’re not a writer than hire a writer. Use tools like Spyfu, SEM Rush, and Ahrefs to find keywords that people are using that relate to your company. You can also use Google Trends to find trending topics that are relevant to your company. And lastly dig into the analytics to see what people are already visiting on your site and expand on the popular pages.

Obviously good content is perfect from your website, i do feel that many people don’t take advantage of social media to drive traffic to their website, I know a lot of businesses have social media profiles but only a small amount take it seriously and use it to the point where they generate regular leads from traffic from the those platforms. Personally for my type of business Twitter & Linkedin work very well for me, using these platforms to engage with people and drive traffic to my website does help alongside any SEO that i do. SEO is still the number one driver of traffic, but using automated tools to help increase my social media engagement does help compliment my online marketing strategy. So my tip would be to work smarter using automated tools to help you speed up the social media processes, Linkedin Dominator and Jarvee.com can help you with this.

There’s only three channels to increase traffic and engagement – owned, earned and paid media. I’m going to focus on paid media, specifically, native content amplification. The vast majority of digital marketers are familiar with CPM and/or CPC cost structures. However, those don’t address the question. inPowered, which connects to over 40 native supply channels offers the world’s first Cost Per Engagement (CPE) model with costs equal to or just slightly above a CPC. Up to 70% of clicks that marketers pay for bounce. In a CPE model marketers will never pay for bounces. That’s how inPowered can help do exactly what the question above is asking – skyrocket traffic AND engagement.

How to skyrocket a website’s traffic: Find where your target audience is online and promote your content at those places. For years, I limited my primary method of blog promotion to Facebook groups and Twitter. I received page views and my readership grew. However, I never felt I was growing my traffic and readership to the potential I could. Then, I published a post about marketing tips. I didn’t believe my target reader could be found in the Facebook groups where I normally promoted. Although there are Facebook groups that cater to marketers, they didn’t allow promotion on the day I needed. I asked myself where people interested in marketing would be. The answer: LinkedIn. In the last few months, I have consistently promoted in LinkedIn groups. One of the groups has over a million members! Talk about a great return on my time invested! Today, LinkedIn has become one of my top referrers of traffic. Many of those people have become my new blog followers. I am not saying necessarily to promote in LinkedIn groups, although for people in my niche, it’s a great resource. I am suggesting people figure out where their target reader is and promote there.

What is my most valuable advice to skyrocket engagement? Hold contests. Happily, I am hired to review blogging tools. Recently, one of the companies offered my readers four free premium accounts. How to choose? I held a contest! I chose 4 random commenters to receive the lifetime premium accounts. Engagement was so high! People say to hold contents but often content creators hoping for engagement ignore the advice. Other tips for boosting engagement: Use a Call to Action like asking for comments and tell readers where to put their comments. Ask people to share. These are standard tips for boosting engagement but they work.

Here are two quick wins:

1. Use data from your web analytics platform whether that is Kiss Metrics or Google Analytics or something else to make smarter decisions. See a page with heaps of traffic and low engagement? Or a page with high engagement and low traffic?

2. Review on a page by page basis your keywords in Google Search Console, look for pages with strong impression and clicks which are in positions 4 – 9. Taking this data, can you optimise that page (titles, headings, copy, alt text) to better match those keywords?

The other experts will cover the usual and most important things so I’ll stray away from those and share what has been working for me the past 3 months of testing. I like 2 things recently because they have performed well for me in terms of engagement on different sites. I implemented a What’s New section via an app called Beamer, to better inform users about whats the latest on my site. It gives me feedback on what they liked so far and that helps me craft my content calendar moving forward. The 2nd one I liked is to trigger a chat box with a message after a certain event or if they visited a certain page. The chat box either tries to engage them or ask them to opt-in to my Facebook Messenger bot. Both will help me build rapport and an automated way to get them back to my sites.

1. Write for the reader, not the search engines. If you provide value to your reader, the search engines will know this and automatically rank your post higher!

2. Use originality and storytelling to make your points. Refer to your own personal experiences. This will ensure your posts are 100% unique and will help your rankings in Google. As a result, you will get more traffic!

3. Be honest. Always. Your engagement will rise if you are honest because people like interacting with decent people!

4. Ask influencers to share and link to your posts. Be kind and respectful and offer to reciprocate, too!

If you want to grow your traffic, one of the things you might want to focus on is creating content that engages users. Rather than having a boring post that only has one main image, spice it up by including a video, a tweet, infographic, or a slideshare. Almost all social media sites provide you a way to embed their content and add them to your website. By adding these interactive elements you’ll reduce bounce rates, improve the quality of your content and also make your content more shareable resulting in better user experience and higher search engine rankings.

My best advice is on focusing on content your target audience is looking for and actually can get value from.

You can start with doing the right keyword research to see your topic has volume.

You can go by looking at number of shares an article has (using Buzzsumo for example).

You can also go into the information your sales team or customer support has, and see what are the most frequent complain and questions they get.

Then – it’s all about building distribution channels

Your audience would love to engage with.

There are so many ways to boost traffic and engagement.

One of the most effective ways is to start off by identifying the influencers in your niche.

These are people that already have an audience. You then need to plan a strategy to leverage that influence.

This could involve collaborations in the form of guest posts, webinars, sponsored content, giveaways, and more.

But, what’s important to remember is that you should be cultivating long-term relationships.

Influencer marketing is a great strategy when done correctly. Just make sure you’re building bridges, not burning them.

It might sound like a broken record, but creating high-quality and long-form content continues to be my number one weapon when it comes to generating traffic for the long haul. Organic traffic for most sites converts better than other mediums and has a lower bounce rate. This means that SEO, content marketing, and social media to go along with it (because you can’t forget to promote your content) are investments you want to make.

But don’t just stop at creating or outsourcing great content. Take it a step further and monitor how your content is performing so you can continue to improve on it. Here are a few things I do:

1. Do keyword research before you even start writing a post. No matter what people say, Google is still an algorithm, and even with voice search, keywords and long-tail phrases are still what it uses to determine what to display in SERPs. You can and should still write for your audience, but you can also be smart about it at the same time. Little tweaks to titles, URLs, and things you mention in a post can make a huge difference. Use a tool like Ahrefs or KWFinder to lookup search volume and see if it’s a topic that people are searching for.

2. After publishing a post I then track the main keywords for each post I publish in a tool called AccuRanker. Once you know where you stand, whether it is the 1st or 2nd page of Google, you can then start improving it. Perhaps you add more content to it or build a few backlinks to it. You can then see how this directly impacts your keyword rankings in Google. Once you do this enough, you’ll start to notice patterns.

3. And last but not least, always keep improving your content. Most topics can be turned into evergreen topics (other than news) as long as you treat it as something that should always be up to date. This way you can continue to improve your SEO, rankings, and keep sharing it around on social media. The tips above are the foundation for how we improved traffic on the Kinsta blog by 571% in 13 Months.

In 2019, when content is king – why is so much content bland and boring?

Creating Your Content:

Ultimately you can grab your audiences attention through curiosity, and have them stick around for the on-site experience. Make your niche fun, and provide value for people as much as possible. Don’t be afraid to put a little personality in your post through GIFs or great copy. My best performing content provides heaps of value to readers, solves real problems, and is a entertaining. Think outside of the box for what will help your readers.

A couple of examples of what I’ve added to blogs:

– Maps that pinpoint locations

– 360 Degree Photos

– Instagram videos

– Screenshot videos of how to solve a problem

Keeping your content varied helps to keep your audience engaged, and provides entertainment for a variety of different readers. What you’re wanting is content that works well cross-channel, and high value content not only ranks well in search engines, but performs well on social media too.

Sharing Your Content:

If you’ve done the first step right, this part should be easy. Think about who might be interested in sharing your content on your behalf. Does the local council have social media pages? Would they be interested in sharing it? Have you asked them? What about others in your industry? Can you think of anyone who might be interested in having some more content for their social media pages? Pushing your content out to Facebook groups can also be a highly effective distribution method. However ensure that you’re actually participating in the groups you’re sharing in, rather than spamming heaps of groups. Quality is more important than quality here. This step should be easy if you’ve created excellent quality content.

Generating traffic and engagement for a website is not an brief or easy task. It takes years of dedicated work, testing, and experimentation on your website design and SEO to streamline things. However there are 3 tips you can follow that can help you skyrocket a website’s traffic and engagement.

1. Have a schedule for creating and distributing new content. This should be your top priority. Collaborate with the best content creators and make sure that you regularly post new content related to your niche. Create different headlines and descriptions for the content you create and cross post it on different social channels.

2. Use social ads or promotional contest campaigns. You can promote your products and services on Twitter and Facebook through their ad publishing services. They can help you send the ads to the right audience by hyper targeting them. If you use social media contests or giveaways with a proper backlink strategy to your website, you can create a lot of traffic and engagement.

3. Build a community on your site. You must have a strategy in place to build a community around your products or services. These community members will then become your brand advocates and they can help generate a lot of traffic.

Search engine optimization, if done with care, still works wonders in terms of driving highly converting traffic to our websites; Facebook ads have no rivals in terms of granular targeting if you need an easy push, both for content and products/services. Guest blogging never gets old as well – if you’re picky about the host blogs and put real effort into creating useful and engaging content for them. Overall, the common thread of quality over quantity cannot be stressed enough – only then will your marketing efforts be future proof.

There are many traffic generation services online but 99.9% are script and bots. Every business should have a blog and write articles related to their niche in order to attract targeted users. After writing your article and posting it on your blog, build back links for that particular post and promote it on social media sites such as Twitter and facebook. If your message within your article is very important use paid strategy such as: Twitter ads, Google Adwords and Facebook Ads. You have to test which one works for you. Another way of driving traffic to your website is influencer marketing. Ask influencers within your niche about some aspects that matter to your users, create a roundup and they help you with promotion.

Weather is 2019 or any year, content is king and content will be a king. My first advice is try to curate best content in your niche because this will create a good will and simultaneously attrack good amount of backlinks.

High quality content takes time, You may need to research a lot but at the end you will be rewarded.

And I am not saying you not create backlinka for your website, of course try to add 20-30 backlinks per month for your site. Curating high end content and generating backlinks is a key to success.

Thanks

First of all, in terms of traffic you need quality traffic. What does it mean? If your website or blog is a support of physical / info products, services or course sales, you end selling something to real people surfing the web. Quality traffic means interested people in your product / service, a “hot lead”, or at least convert them in the future.

Traffic completely unrelated to your site in general bounce like a ball back to the search page, and this type of traffic can become useful only if your business is based in ads, and you’ll need tons of traffic to be profitable. Let’s start with basic SEO and some additional conditions that your site should have:

* It should load fast only in very few seconds. Why? Because Google and your visitors appreciate this speed.

* Optimize your images for the web (low the size file of them) and use a cache plugin or service.

* Keyword research is fundamental before even start writing your articles. Choose keyword phrases that are less competitive and few hundreds of searches per month. Use long tail keywords and LSI (Latent Semantic Indexing) keywords, semantically related to your core keyword. Add them to your articles in the URL, title, subheadings, in the main text (don’t abuse them!) and in the images.

* If your niche allows it, try to have articles / posts / videos or podcasts evergreen, in other words no flash news that will vanish quickly, then plummeting your traffic in few days or sooner. Now that you’ve these basic internal conditions in your site or blog, let’s go on. Several Ways to Increase your Traffic and Engagement:

* Create top-notch content for your audience; make it useful and in different mediums like text, audio, video, infographics, slides, ebooks, etc.

* Build an email list; in that manner if you make reference to your articles (old or new) in your emails, you’ll get a constant influx of warm traffic to your site.

* Nowadays is vital to have your site to be mobile-friendly.

* Connect with other bloggers and influencers in your niche via social media, email outreach, guest posts and so on.

* Avoid wall of texts in your posts, add spaces and photos to make the article more scannable and then, more shareable.

* Be sure to check if your share-buttons to the principal social channels are working, and also make them easy to find.

* Invite your audience to leave comments and of course respond to them, more if they are valuable.

There is no more scaleable approach to increase traffic and engagement than content marketing. The distribution channels will change depending on whether you are local, national or international but as a tactic content marketing has huge scope. And, if the content is relevant, is engaging by nature.

We are big fans of content marketing with SEO as the primary distribution channel at Bowler Hat. But we also promote content using social and content promotion platforms like Taboola and Outbrain.

This needs a funnel mentality to take this initial engagement and then slowly nurture this person towards an action you wish them to take – be it a newsletter, enquiry or a sale. But, content is how you open the door to a wider audience in a post-marketing marketing world.

If you want to scale your traffic and engagement then the scope for promoting content is monumental so start there.

A great way to increase traffic to your website or blog is to guest post. In most cases, the blog you’re guest posting on will include a short bio and link to your site with your post. Make sure you research and select sites to guest post on carefully. Ideally you want to publish on reputable and established sites that cover the same types of niches that you do, have a strong following, and a good flow of traffic.

You will reap the rewards of guest posting for years to come. The backlinks acquired will continue to send visitors to your website and raise your website’s ranking in search engines. In addition, guest posting is a valuable part of an inbound marketing. Being seeing on a high profile blog increases your exposure, builds credibility and, as a result, can attract clients and increase conversions.

Be a rapid content publisher, and you will be rewarded.

Publish loads of engaging, fully-featured content to help your ideal audience solve problems or give your opinion on topics that concern them.

Create a content calendar and commit to a content publishing challenge over the next six months.

100 pieces of content will get you noticed as a topical authority.

300 pieces of help you dominate your industry, your competition and you will wind up with a bundle of traffic relevant traffic.

After publishing, optimize your content for searchers.

Next, repurpose your content through every available online voice including YouTube, iTunes, and your blog, etc.

Keep a sharp eye on your analytics to see what is resonating and adjust your content marketing strategy accordingly.

You got to give value first before the ask. Customers who come online want to first know if they can trust you.

Digital marketing (especially inbound marketing) enables companies the ability to earn the attention, interest, and trust of customers. This is done by first coming up with informational, in-depth, high quality content on topics related to their audience.

For instance, a fitness expert may come up with a detailed guide on how to avoid injury by doing static and dynamic stretching right. This may include animated images, step by step instructions, and have categories (such as, alleviating back pain, knee pain, stretching for runners, stretching for cyclists, and more). This guide can then be used to earn backlinks by doing outreach (media outreach, blogger outreach) so as to boost SEO and organic traffic. More details on one type of the outreach campaign is guestposting which I have mentioned in this detailed case study published by SEMrush: https://www.semrush.com/blog/guest-posting-case-study-200k-revenue/

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How to Skyrocket your Websites in 2019

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